From LA to Beirut started as a familial discussion between Rita & Jihad, talking about “wad’ el balad”, wishfully thinking “what can we do?”. Together, the duo had a versatile background with a few things in common—journalism, education, and a special love for the Arab world—so they decided to put their strength together and create From LA to Beirut. They called up a few famous friends in the industry; pitched the show and soon had their From LA to Beirut playing in radio stations in the States and on applications streaming all over the world interviewing some of the most notable names in the Middle East.

The mission of From La to Beirut is clear and determined. The way Rita and Jihad wanted to challenge the status quo was through interviews that were genuine, honest, and personal with stars in the Middle East and by introducing ideas found in books, journals, and articles to the Arab world by discussing them with amazing stars. 

By doing so, they challenge the perception of perfection found on mainstream media by allowing the guest to have an honest, sweet, and deep conversation. The kind that shows their kind souls for what it is. They also championed reading, discovering new information, and presenting solutions found in literature of all genres. 

Today, they aim to continue and expand their journey by giving young writers, authors, journalist, and artist an opportunity to show case their work, and grow in their passion.